What Ofcom’s Licence Renewal Means for Channel 4
Ofcom’s renewal of Channel 4’s public service broadcast licence for the next decade couldn’t have come at a more pivotal time for the broadcaster. With the growing dominance of native streamers like Netflix, Amazon Prime, and even YouTube as a free ad-supported (AVoD) competitor, the media landscape has fundamentally shifted. These platforms, which have the […]
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With experience across both independent and big network agencies, we first asked Jane what sets independent apart from network agencies. Jane summarised the key differences in three Ps – proximity, pace, […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Medialab Data Works – Channel 4’s Paralympics 2024: A Triumph in Viewership and Accessibility
The 2024 Paralympic Games have been a standout moment, not just for ParalympicsGB, who exceeded their Tokyo 2020 medal haul, but also for Channel 4, who has achieved great success in capturing the public’s interest. With a reach of over 17 million viewers within the first week—a 4% rise from Tokyo 2020 and a substantial […]
Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability. Given the depth of analysis within the […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
South Asian Heritage Month: Our Medialabbers Thoughts & Experiences
This South Asian Heritage Month, we have a wonderful opportunity to celebrate, commemorate, and educate ourselves about the rich and diverse contributions of South Asian communities to British society. The month is a tribute to the vibrant cultures, traditions, and histories that have significantly shaped our social, cultural, and economic landscape. This year’s theme, “Free […]
Medialab Data Works: Who are the ‘Storm-Weatherers’?
Have you ever heard of a ‘Storm-Weatherer’? Medialab presents the first edition of ‘Data Works’ – as our Strategy and Integration Director, Nick Parker, shares his insights on ‘Storm-Weatherers’ – the 40% of Britons who didn’t cut their outgoings, despite the recent cost-of-living crisis – based on data shared by YouGov. But who are the […]
The LGBTQIA+ Community & Intersectionality: Thoughts from Medialab’s ‘Communities’
Here at Medialab, we’re constantly learning and adapting to continuously build an open and inclusive environment, where everyone can bring their true self to work. As part of this commitment, we have several internal groups set up, which are sometimes known as ‘Employee Resource Groups’, or ‘ERGs’ for short. At Medialab we call them ‘Communities’ […]
5 Data Driven Tips to Help Supercharge Your Charity
Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]