Maternity Leave: embracing the journey back to work
I was so confident in my return to work from Maternity Leave that I decided to do a half-marathon the day before which, for full disclosure, was a rookie error. I had taken a year out and navigated one of the biggest life shifts that I will ever go through by having my first child. […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Meta Joins X in Launching an Ad-Free Subscription Model
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it will be offering users an ad-free subscription model for Facebook and Instagram. This will be available within the EU, EEA and Switzerland starting next month. The offering appears to be a move to around Meta’s targeting and […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Medialab raises their glass once more with Laithwaites
Following a smashing summer partnership, as the Official Wine Partner of England Cricket and sponsor of cricket coverage on Sky Sports, our brilliant client, Laithwaites, is raising its glass once more. We’re so proud to have coordinated this fantastic partnership alongside cain&abelDDB, where we witnessed records broken for the opening fixture of the 2023 Ashes. With […]
X marks the spot: what does Musk’s “future of social media” look like?
In July, Twitter officially announced a rebrand to ‘X’, claiming it as…“a major milestone towards our vision for what the future of social media looks like. A future state of unlimited interactivity – centered in audio, video, messaging, payments/banking”, likely inspired by the domination of WeChat in the Chinese market. Here, one month on from […]
Medialab Partners with FuturePlus
Medialab is officially certified and assessed by FuturePlus, recognising our commitment to meaningful change across our sustainability practices. WHO IS FUTUREPLUS? FuturePlus is an innovative platform that provides a benchmark sustainability score for where you are now and delivers a roadmap and a quantifiable measure of where you want to be in the next three […]
Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]