A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful. For James, the day is a calculated balance of deep-thinking analytical tasks and cross-team collaboration. From navigating the morning commute on the Northern Line to carving out afternoon windows for […]
Charity sector Q4 2025: Key takeouts and what they mean for charities
Q4 2025 offered plenty of reasons for optimism across the charity sector. Despite ongoing economic pressures, the final months of the year highlighted clear signs of resilience – from rising audience consideration to the growing impact of sustained investment. As we move into 2026, these learnings are already shaping brighter opportunities. Beneath the caution, momentum […]
Medialab appoints Mark Syal as Chief Product Officer
Mark Syal, ex-CPO at Brainlabs, will drive the agency’s product evolution and strategy. Medialab, the UK’s leading independent media agency, has today announced the appointment of Mark Syal as its new Chief Product Officer. Working closely across all teams within the agency, Syal will sharpen Medialab’s agency product vision, enhance digital product delivery at scale, […]
A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully improve customer experience. Joining Medialab marks a new chapter, bringing together that experience with a role centred on helping clients leverage that data in the right ways to transform their […]
Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from traditional SEO (Search Engine Optimisation) to new disciplines: (AEO) Answer Engine Optimisation and GEO (Generative Engine Optimisation). While some argue this represents a complete overhaul of everything SEO specialists have […]
An Award-Winning Year: What it takes, and what it makes
As the year comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements have helped shape us for the better. 2025 has been a significant year in many respects. As Medialab celebrated turning 20, we’ve continued to stay true to what has always […]
When TV turned upside down
It has been a whiplash couple of weeks in TV, with attention veering from one breaking story to another. As the dust starts to settle, there is finally room to digest one of the biggest surprises. And no, it isn’t the unexpected viewing triumph of The Celebrity Traitors over the Lionesses’ Euro win. News that ITV is in preliminary talks with […]
Sustainable Media Planning: Separating fact from fiction
Sustainability has become central to corporate strategies across sectors, yet in media planning, it is often an afterthought. Misinformation, outdated measurement tools, and surface-level initiatives can derail good intentions. To drive real impact, brands and agencies must reframe the conversation and embed sustainability as a strategic imperative – starting with how we plan and buy […]
The Celebrity Traitors shows that when TV plays the game, we all watch
As featured in The Media Leader. This time last month, if I’d told you the sound of Celia Imrie farting would be rejoiced in living rooms up and down the country, you wouldn’t have believed me. But such has been the lure of The Celebrity Traitors – with an average of 12.6m viewers across the first eight […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
