When TV turned upside down
It has been a whiplash couple of weeks in TV, with attention veering from one breaking story to another. As the dust starts to settle, there is finally room to digest one of the biggest surprises. And no, it isn’t the unexpected viewing triumph of The Celebrity Traitors over the Lionesses’ Euro win. News that ITV is in preliminary talks with […]
Sustainable Media Planning: Separating fact from fiction
Sustainability has become central to corporate strategies across sectors, yet in media planning, it is often an afterthought. Misinformation, outdated measurement tools, and surface-level initiatives can derail good intentions. To drive real impact, brands and agencies must reframe the conversation and embed sustainability as a strategic imperative – starting with how we plan and buy […]
The Celebrity Traitors shows that when TV plays the game, we all watch
As featured in The Media Leader. This time last month, if I’d told you the sound of Celia Imrie farting would be rejoiced in living rooms up and down the country, you wouldn’t have believed me. But such has been the lure of The Celebrity Traitors – with an average of 12.6m viewers across the first eight […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
With Purpose and Positivity: How Kianna Leads Talent and Inclusion at Medialab
Kianna is our Head of Talent Acquisition & Inclusion, balancing recruitment and Diversity, Equity and Inclusion (DE&I) at Medialab, where no two days look the same. This is a newly created role to support our ever-growing business ensuring we attract and hire the very best talent whilst leading and advancing our DE&I initiatives. Whether it’s […]
A Moment Worth Remembering – Double Award Winners in Our 20th Year
By Marcus Orme, CEO & Co-Founder, Medialab This year marks 20 years of Medialab. Two decades of doing the right thing, putting people first, and building something different, together. And this year, the work, care, and commitment from every Medialabber has been recognised in the best way imaginable. I’m genuinely proud to share that Medialab […]
Go Big or Go Home
For more information about our ‘Go Big or Go Home’ presentation at the IPA Effectiveness Conference, 2025, register below.
Celebrating South Asian Heritage Month: Highlights from Panel Discussion with Poorna Bell
South Asian Heritage Month (SAHM) was marked by Medialab as our flagship Roots Community event of 2025. Medialab’s Communities are employee-led ERGs who come together based on shared characteristics or life experiences to provide support, enhance career development and contribute to our culture of diversity. This month was a time to truly honour the rich histories, […]
Celebrating Another Year of Excellence: Medialab Achieves Platinum CPD Status Again in 2025!
For the sixth consecutive year, Medialab has been awarded Gold and Platinum Accreditation by the IPA for our unwavering commitment to exceptional professional development programmes. We’re incredibly proud that, even amidst our rapid growth, we consistently stay true to our values: people-first and purpose-driven. Central to this ethos is our passion to helping our people […]
Storytelling for Impact: Lessons from LookUp’s ‘Storytelling Into A Headwind’
At a time when charities and not-for-profits are navigating immense challenges, from economic pressures to shifting audience expectations, the power of storytelling has never been more vital. Earlier this week, Medialab had the privilege of hosting a session led by Matthew and Caroline from LookUp, who unpacked how charities can harness storytelling across three key […]
