Our data driven approach is the
secret of our clients' success
DATA DRIVEN SUCCESS
At Medialab, data isn’t just a tool—it’s the foundation of everything we do. Every decision we make for our clients is informed by clear, actionable insights. Whether it’s optimising creative for a Facebook campaign, forecasting media investment for long-term growth, or showing how a creative media idea will drive payback , data guides us to the right outcomes.
From the very beginning, our approach has been rooted in transparency and results. We don’t work with hidden trading deals or force spending in one direction over another. Instead, we act on insights that drive genuine success. This commitment to data-driven decision-making is what sets us apart—and it’s what our clients trust us for.
APOLLO
Apollo is our own marketing intelligence platform.
Why did we build Apollo? Because at Medialab, we’ve always taken a long-term view—focusing on delivering great outcomes for our clients. Over the years, our agency has evolved from offline channels like direct mail and door drops to online, and then into TV planning and buying. But through every expansion, one thing remained constant: our data-driven approach.
Apollo is the embodiment of this philosophy. Before its creation, campaign data lived in spreadsheets, scattered across different platforms. Now, Apollo centralises everything, making performance insights instant, scalable, and actionable. It provides both our clients and our agency with a competitive advantage—ensuring we’re not just gathering data but truly leveraging it to drive success.
RETENTION
Acquiring customers is just the beginning – true growth comes from keeping them engaged, loyal, and spending over time.
At Medialab, we use data-driven insights and advanced martech solutions to deliver personalised, automated customer journeys that seamlessly bridge acquisition and retention. From onboarding to reactivation, we identify key moments to engage, ensuring the right message reaches the right person at the right time.
With a strategic focus on lifecycle marketing, personalisation, and measurable impact, we help brands turn customers into loyal advocates, driving sustained growth and maximising lifetime value.
TESTIMONIALS
“Apollo has made a big difference in terms of us making business decisions based on insight, which in turn has reduced CPAs since implementation.”
Guide Dogs
Head of Committed Giving
“Working with the Medialab Apollo team, you know you’re working with a team of really experienced data professionals that are seeking to partner with you, collaborate with the Medialab planning team and make your investment go further.”
RNLI
Head of Major and Individual Gifts
“Apollo is a brilliant analytic tool for the National Trust’s marketing campaigns, offering flexible visualisations for tailored live dashboards and enhanced reporting. The latest feature, integrates modelled (MMM) results for live, properly attributed performance insights, while the Medialab team’s expert support ensures we overcome data challenges.”
NATIONAL TRUST
Marketing Manager
