Our data driven approach is the
secret of our clients' success
DATA DRIVEN SUCCESS
We believe the devil is in the detail, and the detail is in the data.
When interrogated correctly, data gives us actionable marketing insights; it lets us challenge what’s gone before; it lets us predict what’s next and lets us understand why people do what they do.
As an independent agency, the only driver for our media choices is the data; we then turn this into valuable, actionable insights. This is all done through our unique marketing intelligence platform, Apollo.
It’s what sets us apart.
APOLLO
Apollo is our own marketing intelligence platform.
It allows us and our clients to view how and why their marketing and media campaigns are performing. Or if they aren’t, it tells us why and what we can do about it.
The data in Apollo is live, meaning the marketing models being created are constantly updated. These continual improvements help us more accurately predict what happens next.
Best of all, both we and the client can view performance in real time 24/7.
TESTIMONIALS
“Apollo has made a big difference in terms of us making business decisions based on insight, which in turn has reduced CPAs since implementation.”
Guide Dogs
Head of Committed Giving
“Working with the Medialab Apollo team, you know you’re working with a team of really experienced data professionals that are seeking to partner with you, collaborate with the Medialab planning team and make your investment go further.”
RNLI
Head of Major and Individual Gifts
“Apollo is a brilliant analytic tool for the National Trust’s marketing campaigns, offering flexible visualisations for tailored live dashboards and enhanced reporting. The latest feature, integrates modelled (MMM) results for live, properly attributed performance insights, while the Medialab team’s expert support ensures we overcome data challenges.”
NATIONAL TRUST
Marketing Manager
