We work with SOME OF THE UK'S MOST COMPLEX ORGANISATIONS
CLIENT PARTNERS
Medialab is incredibly proud to work with clients who share similar values to our own.
We pride ourselves on forming deep-rooted client relationships that are founded on purpose and built on trust and performance, which is why we have worked with many clients for over 5 years.
Our independence ensures that we are 100% committed to our clients, always focused on doing the right thing and digging that bit deeper, working with them together, as a team.
CASE STUDIES
laithwaites wine
Challenge
Laithwaites, a direct-to-consumer wine business, faced a challenging post-pandemic landscape marked by shrinking disposable incomes, normalisation of shopping patterns, and increased competition from price wars. This environment put pressure on margins and threatened sustainable growth, necessitating a shift from purely demand-harvesting strategies to building a long-term brand identity that consumers would value beyond promotional offers.
Strategy
Medialab developed a regional experimentation model to prove the effectiveness of brand-building efforts while maintaining Laithwaites’ acquisition-driven approach. Through rigorous data analysis of over 15 million customer rows, they identified test and control regions, optimizing a multimedia strategy. This included video and radio, to maximize reach and emotional engagement. Performance was measured across short- and long-term KPIs, including sales, brand awareness, and online traffic.
Results
“Best in class measurement on a small budget. This case puts a lot of big budget brands to shame!”
Les Binet, October 2024
alzheimer's society
Challenge
Dementia, the UK’s leading cause of death, remains widely undiagnosed, preventing families from accessing crucial support. Many avoid diagnosis due to fear, while others mistake dementia symptoms for normal aging. Alzheimer’s Society and Medialab aimed to break these barriers and encourage early diagnosis during Dementia Action Week 2024. With limited budget, they chose to focus on a single town to maximize impact.
Strategy
Medialab and Alzheimer’s Society took over every available OOH site in Blackpool, chosen for its high dementia prevalence. By creating 75 unique, location-specific executions that related to dementia symptoms, the campaign became inescapable. This strategic approach used local culture and insight to make dementia recognizable and relatable, prompting people to take the first step toward diagnosis through a symptom checklist.
Results
The campaign saw remarkable success, with a 155% increase in dementia checklist completions compared to the previous year. Website traffic grew, while brand awareness and spontaneous awareness reached record highs. Ad awareness rose during the campaign, demonstrating the power of location-specific media in driving awareness and action for an important cause. This campaign won Gold in the Out of Home category at the 2024 DMA awards.
