The latest insights
from the Medialab team
An Award-Winning Year:
What it takes, and what it makes
As 2025 comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements have helped shape us for the better.
How sporting events become cultural moments – and what UK planners can learn
As featured in The Drum. Twelve years ago, I wrote a piece for Campaign about the scale and value of a Super Bowl spot when
A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful.
Charity sector Q4 2025: Key takeouts and what they mean for charities
Q4 2025 offered plenty of reasons for optimism across the charity sector. Despite ongoing economic pressures, the final months of the year highlighted clear signs
Medialab appoints Mark Syal as Chief Product Officer
Mark Syal, ex-CPO at Brainlabs, will drive the agency’s product evolution and strategy. Medialab, the UK’s leading independent media agency, has today announced the appointment
A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully
Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from
An Award-Winning Year: What it takes, and what it makes
As the year comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements
When TV turned upside down
It has been a whiplash couple of weeks in TV, with attention veering from one breaking story to another. As the dust starts to settle,
