The latest insights
from the Medialab team
An Award-Winning Year:
What it takes, and what it makes
As 2025 comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements have helped shape us for the better.
A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully
Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from
An Award-Winning Year: What it takes, and what it makes
As the year comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements
When TV turned upside down
It has been a whiplash couple of weeks in TV, with attention veering from one breaking story to another. As the dust starts to settle,
Sustainable Media Planning: Separating fact from fiction
Sustainability has become central to corporate strategies across sectors, yet in media planning, it is often an afterthought. Misinformation, outdated measurement tools, and surface-level initiatives
The Celebrity Traitors shows that when TV plays the game, we all watch
As featured in The Media Leader. This time last month, if I’d told you the sound of Celia Imrie farting would be rejoiced in living
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK
With Purpose and Positivity: How Kianna Leads Talent and Inclusion at Medialab
Kianna is our Head of Talent Acquisition & Inclusion, balancing recruitment and Diversity, Equity and Inclusion (DE&I) at Medialab, where no two days look the
