The latest insights
from the Medialab team
Our latest account win:
Sharps bedrooms
Medialab is delighted to announce that it has been appointed by fitted furniture company Sharps as its UK media agency.
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a
With data-driven digital, every day is Black Friday
As another Black Friday draws to a close, businesses up and down the country are reflecting on how they performed over one of the year’s
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly
Medialab Data Works: Consider This…
In the worlds of media, entertainment and commerce, we have entered an ‘age of availability’. The wealth of choice and information afforded to consumers means
What Ofcom’s Licence Renewal Means for Channel 4
Ofcom’s renewal of Channel 4’s public service broadcast licence for the next decade couldn’t have come at a more pivotal time for the broadcaster. With
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day,
