Embracing Paid Search in the Era of ChatGPT and Generative AI

As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]

Alzheimer’s Society Partners Up With ECB

In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]

Time for brands to WiseUp! and get ads right for over 55s

In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]

Supporting Mental Health for a Culturally Diverse Workplace

On Tuesday evening, Medialab hosted a panel discussion in collaboration with Media for All (MEFA), on how to build mental health support for a culturally diverse workplace. What ensued was a thoroughly engaging and interactive session where we detangled how mental health is considered in different cultures and the negative impact of mental health support […]

The Bird Has Flown, Says the Chief Twit

Not the opening line to a Roald Dahl novel but the sentiments of Elon Musk as he announces the purchase of Twitter for £38bn. A deal he pulled out of but was ordered by US courts to complete. So, the richest man in the world now owns a global social platform often challenged for its […]

Navigating the Big Squeeze

Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]

How to Navigate the Cookieless World

Google has once again pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. Google have realised that their original timelines were unrealistic amidst consistent challenging feedback from government, developers, and advertisers over a lack […]

Tracking users in an iOS 14.5 world

Last year on April 26th, after much anticipation, debate and delay, Apple rolled out the release of iOS 14.5, unleashing a swathe of defaults for internet privacy that would have a significant impact on the way digital advertisers can operate and track users. The update required all Apple apps to introduce a new “prompt” asking […]

A year (or so) on…

Back in May 2020, only a few weeks after we had all be instructed to work from home due to Covid-19, I wrote an article titled ‘Locked down but not out…’. This was an immediate reaction to what had got us through those early months of what were unprecedented circumstances; new challenges, shifted priorities, constantly […]

Medialab July Trends Tracker

What will we think when we look back on July? Will it herald the end of life with COVID-19, or the start of a new period of instability? Government support for the CJRS begins to unwind this month, with many hundreds of thousands still on furlough. The government will lift all lockdown restrictions on 19th […]