Go Big or Go Home
For more information about our ‘Go Big or Go Home’ presentation at the IPA Effectiveness Conference, 2025, register below.
Medialab Retains IPA Effectiveness Accreditation Until 2027
We’re proud to announce that Medialab has once again been awarded the prestigious IPA Effectiveness Accreditation – a biannual recognition of agencies that place business effectiveness at the heart of their culture. As one of the original 19 agencies to receive the accreditation at its launch in 2021, we’ve successfully retained it ever since (one […]
Celebrating Another Year of Excellence: Medialab Achieves Platinum CPD Status Again in 2025!
For the sixth consecutive year, Medialab has been awarded Gold and Platinum Accreditation by the IPA for our unwavering commitment to exceptional professional development programmes. We’re incredibly proud that, even amidst our rapid growth, we consistently stay true to our values: people-first and purpose-driven. Central to this ethos is our passion to helping our people […]
Brand Vs Performance? The answer lies in finding your formula for growth
What if the secret to real marketing effectiveness wasn’t choosing between brand or performance, but building a formula unique to your business? THE AGE-OLD DEBATE Brand vs Performance. An ongoing debate that has been widely discussed and written about in our industry over the last two decades… or perhaps even dating back to the 60s […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Championing Mental Health: How Medialab Group Leads by Example
This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
