Brand Vs Performance? The answer lies in finding your formula for growth
What if the secret to real marketing effectiveness wasn’t choosing between brand or performance, but building a formula unique to your business? THE AGE-OLD DEBATE Brand vs Performance. An ongoing debate that has been widely discussed and written about in our industry over the last two decades… or perhaps even dating back to the 60s […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Championing Mental Health: How Medialab Group Leads by Example
This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Medialab awarded IPA CPD Gold Accreditation
Medialab Group are thrilled to announce that we have been awarded Gold accreditation from the IPA for the second year running, recognising our commitment to continuous professional development. As part of feedback on the submission, the IPA stated that Medialab presented ‘an exemplary submission that makes the case clearly whilst being an illuminating and inspiring […]
Medialab Achieves IPA CPD Gold Accreditation
Medialab Group has been recognised with the IPA CPD Gold Accreditation. According to the IPA, member agencies who receive the accolade ‘demonstrate a genuine culture of learning; bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result.’ As part of feedback on the submission, the IPA stated […]
Medialab attain IPA CPD Accreditation
We’re extremely proud to announce that Medialab have attained the IPA Continuous Professional Development (CPD) accreditation! We pride ourselves on professional development for all staff here at Medialab, so this is great news for us to be recognised by our industry body. The IPA’s CPD programme is designed to ensure that agency staff skills always […]
