At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver.
Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our company values and behaviours include, ‘we dig deeper to understand better’, ‘never stop learning’ and ‘treat client outcomes as if they were our own’. They help to fuel our curiosity and ambition to deliver effectiveness for our clients and, combined with these five pillars, are just some of the ways we put effectiveness at the centre of our business.
Our effectiveness capabilities have been evidenced to the highest industry standard since 2021, when we received our first IPA Effectiveness accreditation, and we’re proud to have retained our accreditation until 2025. However, we’re now also IPA Effectiveness awarded for our brilliant work with our client partner, Laithwaites, which has received a Gold IPA Effectiveness award and Best Small Budget award at the 2024 IPA Effectiveness awards.
We stopped at nothing to deliver a great payback for Laithwaites, a 50-year-old family business. We invested confidently in brand building by running rigorous regional tests to demonstrate how commercially beneficial brand advertising could be for the company.
Anchored in a robust data-driven approach, the strategy operated test and control regions based on postcode-level sales data to prove the transformative power of brand investment in elevating brand health, mid-funnel metrics and immediate sales uplift.
You can read more about how our campaign made the case for further brand investment – all underpinned by our data driven approach to marketing effectiveness – via our IPA Effectiveness case study here.
