Following Les and Will’s Go Big or Go Home research presented at the IPA Effectiveness conference in 2025, they’re back with even more insight.
Wednesday 27th May | On Demand | Register below to get the invite
Hosted in partnership with WARC and the IPA, this webinar will present insights that feature in a new report.
Between them, Les Binet and Will Davis will show how:
- The most important marketing decision is the one firms pay least attention to.
- A focus on the wrong metrics is destroying profits.
- Firms are ignoring some of their most valuable customers.
- Advertisers are missing big media opportunities.
- Inefficient creative approaches mean most ads can’t pay back.
Les and Will explain what’s gone wrong, and what you can do about it. The new report will also be released alongside the webinar – crucial viewing and reading if you want to make your advertising more profitable.
