We’re proud to announce that Medialab has once again been awarded the prestigious IPA Effectiveness Accreditation – a biannual recognition of agencies that place business effectiveness at the heart of their culture.
As one of the original 19 agencies to receive the accreditation at its launch in 2021, we’ve successfully retained it ever since (one of only 12 agencies to do so) – demonstrating our ongoing commitment to effectiveness, impact, and excellence. The IPA Effectiveness Accreditation isn’t just a badge; it’s an industry-recognised endorsement of our ability to drive measurable results for clients, while fostering a culture of strategic rigour and accountability.
This recognition comes off the back of award-winning IPA effectiveness work; in 2024, we proudly won double Gold at the IPA Effectiveness Awards for our standout work with Laithwaites Wine, cementing our position as a leader in evidence-based marketing. And earlier this year, we were thrilled to host an industry-leading “Masterclass in Effectiveness” event featuring none other than Les Binet – one of the most respected minds in marketing effectiveness.
Effectiveness is a fundamental part of how we deliver value to our clients every day. At the core of this is Apollo, our proprietary marketing intelligence platform, which enables agile, data-driven decision-making and transparent unified measurement across campaigns. By putting data and insight at the heart of everything we do, we ensure that every pound of media investment delivers measurable business outcomes for our clients.
This accreditation is a celebration of our talented teams, strategic partnerships, and our long heritage of data-led thinking within all roles and levels (from Bootcamp to Board), all of which help our clients and our people flourish.
