Meta Joins X in Launching an Ad-Free Subscription Model
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it will be offering users an ad-free subscription model for Facebook and Instagram. This will be available within the EU, EEA and Switzerland starting next month. The offering appears to be a move to around Meta’s targeting and […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Our Analytics Manager, Ju
PRE-MORNING Before work, I head to Pret; got to maximise on the subscription. Then I hop on the overground into work. I have the Blinkist subscription, which is a service Medialab pays for. It’s an app which holds a huge collection of non-fiction books which are condensed down to 15-minute summaries, so I’ll listen to some […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Our Managing Director, Alex
PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]
Our Bootcampers, Adelphi, Beth, Hannah and Molly
In this edition, we chatted with four of our nine 2022 Bootcamp cohort, Hannah, Adelphi, Molly and Beth, as they’ve just completed their final week of training and have become fully-fledged Account Executives. We explore what brought them to Medialab, the training programme they’ve undertaken, and their highlights over the last six weeks. MORNINGS We […]
Navigating the Big Squeeze
Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]
Our Chief Executive Officer, Marcus
Marcus, Medialab’s Chief Executive Officer, shares what a typical day looks like for an independent media agency’s CEO. PRE-MORNING I have an early start today, waking up at 6 am to drive my son to school. It’s roughly a 2-hour round trip, so it’s quality time to catch up, where I hope to get a […]
Our Account Manager, Sharmin
Sharmin joined Medialab over a year ago and has been the main contact for all things PPC. She is responsible for the making sure campaigns involving PPC are running smoothly and are optimised. PRE-MORNING I wake up between 7.30 and 8am, then get my little brother ready for school before getting the Victoria line into […]
How to Navigate the Cookieless World
Google has once again pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. Google have realised that their original timelines were unrealistic amidst consistent challenging feedback from government, developers, and advertisers over a lack […]