Our Account Director, Ellie
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago. With a wealth of knowledge in the media industry, having worked in marketing and media for just shy of 5 years, Ellie is no stranger to the dynamic landscape of digital strategy. Her time so far at […]
Our Head of Planning, Jess
Jess Talbot joined Medialab as Head of Planning in October 2023. With over 10 years’ experience in the media industry, Jess is an experienced comms planner with strong knowledge of the multimedia landscape. Her role is to lead the agency’s media planning output, driving creative, efficient, and integrated cross-channels plans that deliver on client objectives. […]
Meta Joins X in Launching an Ad-Free Subscription Model
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it will be offering users an ad-free subscription model for Facebook and Instagram. This will be available within the EU, EEA and Switzerland starting next month. The offering appears to be a move to around Meta’s targeting and […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Our Analytics Manager, Ju
PRE-MORNING Before work, I head to Pret; got to maximise on the subscription. Then I hop on the overground into work. I have the Blinkist subscription, which is a service Medialab pays for. It’s an app which holds a huge collection of non-fiction books which are condensed down to 15-minute summaries, so I’ll listen to some […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Our Managing Director, Alex
PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]
Our Bootcampers, Adelphi, Beth, Hannah and Molly
In this edition, we chatted with four of our nine 2022 Bootcamp cohort, Hannah, Adelphi, Molly and Beth, as they’ve just completed their final week of training and have become fully-fledged Account Executives. We explore what brought them to Medialab, the training programme they’ve undertaken, and their highlights over the last six weeks. MORNINGS We […]
Navigating the Big Squeeze
Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]
Our Chief Executive Officer, Marcus
Marcus, Medialab’s Chief Executive Officer, shares what a typical day looks like for an independent media agency’s CEO. PRE-MORNING I have an early start today, waking up at 6 am to drive my son to school. It’s roughly a 2-hour round trip, so it’s quality time to catch up, where I hope to get a […]