AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
20 Years in 20 Stories: from Bootcamp to Board
As part of Medialab’s 20th Birthday year, we have collected highlights, moments, and milestones that have formed parts of our history. Contributed by 20 team members – from Bootcamp to Board – here are their standout memories from the last 20 years A Culture of Growth and Opportunity Peggy Hung and Sophie Mundy, Media and […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
A Day in the Life of Maddy: Mastering Internal Movements with Purpose
Our Account Director, Maddy Buchanan, recently made a significant internal move within the company, having started in the Enabler team in 2020, Maddy officially moved to one of our client teams last May. With a personality as vibrant as her wardrobe and a well-thought-out transition plan, Maddy has perfectly settled into her role. Whether she’s […]
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!) This model count represents our dedication and experience in the charity space, with […]
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With experience across both independent and big network agencies, we first asked Jane what sets independent apart from network agencies. Jane summarised the key differences in three Ps – proximity, pace, […]
Our Senior Account Director, Stephen
A Day in the Life of Stephen Moore: Balancing Parenthood and a Senior Account Director Role Stephen Moore’s career at Medialab has been one of growth and development. Starting as an Account Executive, Stephen has worked his way up to his current role as Senior Account Director with expertise in client management and leading innovative […]
A Week in the Life of a Bootcamper
We’re so excited to have welcomed 13 new Bootcampers to the Medialab team recently, who have joined as part of the fifth intake of our thorough 6-week Media training scheme. Our Bootcamp scheme is designed for those eager to dive into the media industry, with no qualifications required to apply. From campaign planning and activation […]
Our Account Director, Ellie
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago. With a wealth of knowledge in the media industry, having worked in marketing and media for just shy of 5 years, Ellie is no stranger to the dynamic landscape of digital strategy. Her time so far at […]
