A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully improve customer experience. Joining Medialab marks a new chapter, bringing together that experience with a role centred on helping clients leverage that data in the right ways to transform their […]
Medialab Retains IPA Effectiveness Accreditation Until 2027
We’re proud to announce that Medialab has once again been awarded the prestigious IPA Effectiveness Accreditation – a biannual recognition of agencies that place business effectiveness at the heart of their culture. As one of the original 19 agencies to receive the accreditation at its launch in 2021, we’ve successfully retained it ever since (one […]
A Day in the Life of our Lead Analytics Engineer
Andy is Medialab’s Lead Analytics Engineer and sits in our Data Analytics team within Apollo, our proprietary marketing intelligence platform, where he works on everything from ensuring smooth data operations first thing in the morning to shaping the future of our analytics capabilities alongside colleagues and clients. Andy takes us through a typical day. Pre-morning […]
AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
20 Years in 20 Stories: from Bootcamp to Board
As part of Medialab’s 20th Birthday year, we have collected highlights, moments, and milestones that have formed parts of our history. Contributed by 20 team members – from Bootcamp to Board – here are their standout memories from the last 20 years A Culture of Growth and Opportunity Peggy Hung and Sophie Mundy, Media and […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
A Day in the Life of Maddy: Mastering Internal Movements with Purpose
Our Account Director, Maddy Buchanan, recently made a significant internal move within the company, having started in the Enabler team in 2020, Maddy officially moved to one of our client teams last May. With a personality as vibrant as her wardrobe and a well-thought-out transition plan, Maddy has perfectly settled into her role. Whether she’s […]
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!) This model count represents our dedication and experience in the charity space, with […]
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With experience across both independent and big network agencies, we first asked Jane what sets independent apart from network agencies. Jane summarised the key differences in three Ps – proximity, pace, […]
