Medialab COVID Tracker | 12.05.20
The scale of upheaval has been huge. Almost 25% of the UK workforce is furloughed (HMRC), and it’s near impossible to even comprehend the scale and future implications this virus will have across all areas of life. We heard from the Government this weekend just gone, about easing of some of the lockdown restrictions, which […]
Medialab COVID Tracker | 23.04.20
If reports from last weekend’s papers are to be believed, we are now approaching the ‘Red, Amber, Green’ zone of the crisis. Still actively adjusting to the needs of Q2, but slightly more able to look ahead to Q3 and Q4. For many marketers, the adjustment in the short-term has been significant. A survey of […]
Medialab COVID Tracker | 08.04.20
The novelty of lockdown and self-isolation is a distant memory. Reality has bitten. The economy is forecast to shrink by 15% in Q2. Aircraft are grounded. Globally, cases have passed one million. On a human level, new behaviours are settling into habits. Communities and communal thinking are flourishing. Parents have home-schooled. Grandparents have Zoomed. We […]
Medialab COVID Tracker | 26.03.20
For the nation, this is an unprecedented moment. None of us could have predicted the disruption. The working from home, schooling from home, the distancing and isolation from friends and loved ones. At times it can feel overwhelming. At Medialab we believe strong organisations will emerge stronger. And though it’s hard, investing now in relationships […]
Instagram Launches Donation Stickers for Stories
Instagram has launched donation stickers in the UK, after successfully launching in the US earlier this year. The new feature allows people to raise awareness and money for the causes that matter to them directly through Instagram Stories. For charities to be able to take donations, they must be on board with Facebook Payments service, […]
Medialab Verified in Facebook Marketing Partners
We are pleased to say that we are now verified as one of Facebook’s preferred agency partners in Facebook Marketing Partners. As a full-service media agency, we work across all media channels, and have been heavily investing in our digital propositions to strengthen the services that we provide. Facebook is a significant component in many […]
What is Libra? Reflections on Facebook’s cryptocurrency
We’ve had Google Pay, Apple Pay and Samsung Pay… and now it is the turn of Facebook. The social media giant has announced plans to launch its own cryptocurrency called Libra next year, aiming this at the 1.7 billion adults worldwide who do not have a bank account. According to Facebook, you will be able […]
ITV launch new Addressable Advertising Platform
The UK’s biggest commercial broadcaster, ITV announced last week that they will soon be launching a new programmatic advertising platform. The news comes after ITV signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. […]
New GDPR-compliant mail tool
Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]
2018 DMA Awards success with Age UK
Exciting news! We’ve been shortlisted for a 2018 DMA Award with our client Age UK in the Best Use of Door Drops category! The DMA Awards are independently judged, with over 300 senior marketers from agencies, brands and specialists shortlisting the very best entries that demonstrate exemplary strategy, creativity and results. This year there were […]