2018 DMA Awards success with Age UK
Exciting news! We’ve been shortlisted for a 2018 DMA Award with our client Age UK in the Best Use of Door Drops category! The DMA Awards are independently judged, with over 300 senior marketers from agencies, brands and specialists shortlisting the very best entries that demonstrate exemplary strategy, creativity and results. This year there were […]
England’s 2018 World Cup – the data
This year’s FIFA World Cup has arguably been one of the most unpredictable tournaments to date. Prior to the start of the tournament, statistical models predicted that France had a 1 in 10 chance of winning the World Cup and only 4% of the public thought France would win. The public’s confidence in an England win […]
Medialab going for gold in three categories for PMAs 2018!
The nominees for the 2018 Performance Marketing Awards have been announced and we are extremely proud to have been shortlisted in three categories for our work with the National Trust and Scope, as below: Best Integrated Campaign (National Trust & Medialab) Best Paid Social (Scope & Medialab) Most Creative Performance Marketing Campaign (Scope, Medialab, Good […]
Six Nations – driving success through data
With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today. The use of data in sports in not a new phenomenon. In fact, sports were one of the first areas where data analysis was implemented. Henry Chadwick or ‘The Father […]
2018 Trends – data is key
Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, we noted three areas which will continue […]
Medialab and National Trust win Gold and Silver at 2017 DMA Awards!
The 2017 DMA Awards took place on 5th December at Old Billingsgate and, alongside our client National Trust, we are ecstatic to have been awarded Gold in the Best Customer Acquisition Category and Silver in Travel and Leisure Category! The entry, “Recruit to retain” detailed how the National Trust achieved growth in membership revenue whilst […]
Medialab and National Trust win at Performance Marketing Awards 2016
The 2016 Performance Marketing Awards took place on Wednesday 26th April at Grosvenor House and, along with our client National Trust, we were proud to pick up the award for Best Offline Performance Marketing Campaign. This was specifically for the ‘Optimise and Innovate’ campaign which ran throughout 2015 with the aim of driving membership recruitment via […]
Medialab and National Trust shortlisted at 2017 DMA Awards
The 2017 DMA Awards shortlist event took place on Thursday 12th October at The Haymarket Hotel and we are very proud to announce that Medialab and our client, National Trust, have been shortlisted in two categories! The DMA awards celebrate the best of direct marketing campaigns over the last year, rewarding innovation, strategy and of course, […]
DMA Awards 2017 – Best Customer Acquisition
Lead strategist for this gold award-winning work, Group Planning Director Will Davis, provides some insight into creating and executing a successful customer acquisition strategy. Attribution We know from our own behaviours just how complex the journey to a sale or donation has become. There are more and more touchpoints behind every recorded action and all […]
That’s a wrap for the Olympics 2016!
What an incredible two weeks the Olympics turned out to be! For seventeen days, billions of eyes around the world were locked on athletes as they fought to bring home gold, silver and bronze as well as break world records. Significantly, for the first time, the International Olympic Committee took the decision to open the […]