The 2017 DMA Awards shortlist event took place on Thursday 12th October at The Haymarket Hotel and we are very proud to announce that Medialab and our client, National Trust, have been shortlisted in two categories!
The DMA awards celebrate the best of direct marketing campaigns over the last year, rewarding innovation, strategy and of course, great results. Our work with National Trust has been shortlisted within the Travel & Leisure and Best Customer Acquisition Campaign with the winners to be announced at the awards night on 5th December.
National Trust is a conservation charity founded in 1895 by three people who saw the importance of our nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. More than 120 years later, these values are still at the heart of everything the charity does. Medialab Group is an award-winning data-driven media planning and buying agency, dedicated to granular planning, customer insight and campaign innovation.
This campaign was to help National Trust successfully transition from an ‘always on’ membership discount offer across their direct acquisition channels and website to a strategy of recruiting more engaged members with no price discount; the brief was to increase Year 1 membership income and ROI which was more than successfully achieved!
With stiff competition from the likes of Karmarama (Honda), PSOA (Co-op FuneralCare) and Scope in the Best Customer Acquisition campaign category and MEC UK (c2c), Proximity London (Virgin Holidays) and Soul (Avios + British Airways) in the Travel and Leisure sector, the awards night will be one to remember.
Good luck to all those shortlisted!