Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
Medialab Data Works: Who are the ‘Storm-Weatherers’?
Have you ever heard of a ‘Storm-Weatherer’? Medialab presents the first edition of ‘Data Works’ – as our Strategy and Integration Director, Nick Parker, shares his insights on ‘Storm-Weatherers’ – the 40% of Britons who didn’t cut their outgoings, despite the recent cost-of-living crisis – based on data shared by YouGov. But who are the […]
Key Highlights from Medialab’s Q1 Charity Knowledge Share
To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]
5 Data Driven Tips to Help Supercharge Your Charity
Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]
TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Medialab Highly Commended at the PMA
We are immensely proud to announce that Medialab have been Highly Commended in both Best Brand Engagement Campaign Category for our work with the National Trust, and for Best Performance Marketing Agency at the Performance Marketing Awards. At Medialab we pride ourselves on our commitment to performance and delivering transformative data driven solutions for our […]
Medialab awarded CPD Gold Accreditation
For a 3rd consecutive year, Medialab have been awarded Gold accreditation from the IPA, showcasing our commitment to values-based professional development. During the submission process, the IPA asserted that ‘Medialab displays real clarity of vision, where staff clearly feel valued and included in the business, and CPD is used to look to the future’. According […]
Tracking users in an iOS 14.5 world
Last year on April 26th, after much anticipation, debate and delay, Apple rolled out the release of iOS 14.5, unleashing a swathe of defaults for internet privacy that would have a significant impact on the way digital advertisers can operate and track users. The update required all Apple apps to introduce a new “prompt” asking […]
Medialab July Trends Tracker
What will we think when we look back on July? Will it herald the end of life with COVID-19, or the start of a new period of instability? Government support for the CJRS begins to unwind this month, with many hundreds of thousands still on furlough. The government will lift all lockdown restrictions on 19th […]
