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We didn’t win but the World Cup was still a success for England, according to the data

Wednesday, 18th July, 2018 / Data / Events

This year’s FIFA World Cup has arguably been one of the most unpredictable tournaments to date.   Prior to the start of the tournament, statistical models predicted that France had a 1 in 10 chance of winning the World Cup and only 4% of the public thought France would win. The public’s confidence in an … Continued

Six Nations – Driving Success through Data

Friday, 2nd February, 2018 / Data / Events / Industry

Six Nations – Driving Success through Data     With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today.   The use of data in sports in not a new phenomenon. In fact, sports were one of … Continued

2018 Trends – Data is Key

Thursday, 1st February, 2018 / Data / Industry / Media

2018 Trends – Data is key   Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, … Continued

ICO publish consultation on GDPR consent guidance

Friday, 10th March, 2017 / Data

On the 3rd March, the ICO released their long awaited draft guidance on the rules for Consent under the GDPR which will fully come into effect in May 2018. Their guidance notes are a consultation piece and the ICO have extended a deadline until 31st March to receive comments and feedback on the guidance.   Consent, particularly for … Continued

Data Protection Update – GDPR (29th April 2016)

Friday, 29th April, 2016 / Charity / Data / Uncategorized

On 14th April, the EU Parliament approved the final text of the General Data Protection Regulation (GDPR) meaning the two main entities (EU Council and Parliament) have reached a final decision and that the legislative process is now complete.   There have been no further amendments to the version of the text since the ‘final’ … Continued

‘Collaborate’ – quality donor insight and analysis for the charity sector

Wednesday, 2nd March, 2016 / Charity / Data / People

In partnership with Epsilon Abacus, the consumer data and insight specialist, Medialab brings Collaborate to UK Charities.

The Case for In-Home Product Sampling

Wednesday, 2nd March, 2016 / Data / Medialab / Products

Product sampling is a well-known and popular way for FMCG’s to put their product into potential customers hands to let them try before they buy.

EU Data Protection Reforms: Impact on Direct Marketing Activity

Wednesday, 2nd March, 2016 / Data / Industry

Just before Christmas, the powers that be in Brussels emerged from their coffee-fuelled bunker after 6 months of discussion to announce that the trilogue negotiations for a new General Data Protection Regulation between the Parliament, Commission and Council had concluded.

Medialab win at Data Storytelling Awards

Friday, 11th September, 2015 / Awards / Data / Events / Recognition

We are delighted to have our data driven approach recognised by some of the leaders in the industry