DMA Awards 2017 – Best Customer Acquisition
Lead strategist for this gold award-winning work, Group Planning Director Will Davis, provides some insight into creating and executing a successful customer acquisition strategy. Attribution We know from our own behaviours just how complex the journey to a sale or donation has become. There are more and more touchpoints behind every recorded action and all […]
The Insert Lounge – now part of the Medialab Group
The Insert Lounge, the global B2B insert media sampling and swapping platform, has been acquired by Medialab Group. The Insert Lounge, founded in 2015, provides an online platform for brands to view hundreds of different third-party media advertising opportunities and then reciprocate their own media space with other members. With over 200 companies signed up […]
Medialab named in The Drum Top 100 Independent Agency Census
The Drum, in partnership with the Recommended Agency Register (RAR), has this month published its annual Top 100 Independent Agencies Report. The report celebrates and explores the best performing agencies in the UK marcomms sector, combining analysis on market trends and profiles of all the companies who made the cut. The result is a comprehensive […]
That’s a wrap for the Olympics 2016!
What an incredible two weeks the Olympics turned out to be! For seventeen days, billions of eyes around the world were locked on athletes as they fought to bring home gold, silver and bronze as well as break world records. Significantly, for the first time, the International Olympic Committee took the decision to open the […]
St Mungo’s appoints Medialab Group to run first large-scale digital campaign
St Mungo’s, the homeless charity, has appointed Medialab Group to run its largest digital fundraising campaign to date, with the target to raise £100,000 online in the final quarter of 2017. St Mungo’s works directly with people who are sleeping rough, in hostels or supported housing and who are at risk of homelessness. On any […]
A grand Dogs Trust day out
On Tuesday 27th June, Alf, Lottie, Taneya and Alex, took a trip out of London as they embarked on a volunteering day at Dogs Trust Rehoming Centre, Basildon. It was a great day where we learnt a lot about the charity, the Basildon Centre and of course, dogs! We arrived for 10am and after a strong […]
The Oscars Error: Good or Bad PR?
In case you missed this year’s Oscars or the extensive coverage after it, a slight error was made when La La Land was wrongly announced as Best Picture instead of actual recipient Moonlight. A lot of shocked headlines and articles ensued with Time Magazine claiming it was perhaps “the most shocking moment in Oscars history”. […]
Steve Venes joins Medialab as Broadcast Director
Medialab Group has hired Steve Venes, TV Director at John Ayling & Associates (JAA), as Broadcast Director to drive its continued growth in its TV planning and buying division. Venes joins Medialab, the Data Driven Media planning and buying agency, after serving 22 years at JAA where he worked alongside clients including Barnardo’s, Noble Foods, Plan UK, […]
ICO publish consultation on GDPR consent guidance
On the 3rd March, the ICO released their long awaited draft guidance on the rules for Consent under the GDPR which will fully come into effect in May 2018. Their guidance notes are a consultation piece and the ICO have extended a deadline until 31st March to receive comments and feedback on the guidance. Consent, particularly for direct marketers, […]
GDPR update
On 14th April, the EU Parliament approved the final text of the General Data Protection Regulation (GDPR) meaning the two main entities (EU Council and Parliament) have reached a final decision and that the legislative process is now complete. There have been no further amendments to the version of the text since the ‘final’ version that […]