Alzheimer’s Society Partners Up With ECB

In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]

Our Senior AV Executive, Ollie

Ollie is Medialab’s Senior AV Executive, having joined back in August straight from his A-Levels. Ollie had previously been with Medialab in 2021 completing some work experience. Here he takes us through what a typical Thursday looks like at one of the UK’s leading independent media agencies. PRE-MORNING I am a big morning person, I’m […]

A Week in the Life of a Work Experience Student

The lovely Erin joined Medialab for a week whilst she completed her work experience during the first year of her GCSEs. We ran her through all aspects of the business, while she also worked on a mini project to present back to the team. Read on to hear what she got up to! MONDAY I […]

Our Account Director, Imogen

WHAT BROUGHT YOU TO MEDIALAB? I previously worked at a much larger agency, working with luxury fashion brands as their PPC lead. PPC, for those who may not know, is Pay-Per-Click, this is when you see an ad at the top of a Google search, it has usually been set up by someone like me. […]

Time for brands to WiseUp! and get ads right for over 55s

In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]

Our Managing Director, Alex

PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]

Supporting Mental Health for a Culturally Diverse Workplace

On Tuesday evening, Medialab hosted a panel discussion in collaboration with Media for All (MEFA), on how to build mental health support for a culturally diverse workplace. What ensued was a thoroughly engaging and interactive session where we detangled how mental health is considered in different cultures and the negative impact of mental health support […]

Our Bootcampers, Adelphi, Beth, Hannah and Molly

In this edition, we chatted with four of our nine 2022 Bootcamp cohort, Hannah, Adelphi, Molly and Beth, as they’ve just completed their final week of training and have become fully-fledged Account Executives. We explore what brought them to Medialab, the training programme they’ve undertaken, and their highlights over the last six weeks. MORNINGS We […]

Navigating the Big Squeeze

Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]

Our Chief Executive Officer, Marcus

Marcus, Medialab’s Chief Executive Officer, shares what a typical day looks like for an independent media agency’s CEO. PRE-MORNING I have an early start today, waking up at 6 am to drive my son to school. It’s roughly a 2-hour round trip, so it’s quality time to catch up, where I hope to get a […]