Our Account Director, Ellie
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago. With a wealth of knowledge in the media industry, having worked in marketing and media for just shy of 5 years, Ellie is no stranger to the dynamic landscape of digital strategy. Her time so far at […]
Our Head of Planning, Jess
Jess Talbot joined Medialab as Head of Planning in October 2023. With over 10 years’ experience in the media industry, Jess is an experienced comms planner with strong knowledge of the multimedia landscape. Her role is to lead the agency’s media planning output, driving creative, efficient, and integrated cross-channels plans that deliver on client objectives. […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Our Analytics Manager, Ju
PRE-MORNING Before work, I head to Pret; got to maximise on the subscription. Then I hop on the overground into work. I have the Blinkist subscription, which is a service Medialab pays for. It’s an app which holds a huge collection of non-fiction books which are condensed down to 15-minute summaries, so I’ll listen to some […]
Medialab raises their glass once more with Laithwaites
Following a smashing summer partnership, as the Official Wine Partner of England Cricket and sponsor of cricket coverage on Sky Sports, our brilliant client, Laithwaites, is raising its glass once more. We’re so proud to have coordinated this fantastic partnership alongside cain&abelDDB, where we witnessed records broken for the opening fixture of the 2023 Ashes. With […]
X marks the spot: what does Musk’s “future of social media” look like?
In July, Twitter officially announced a rebrand to ‘X’, claiming it as…“a major milestone towards our vision for what the future of social media looks like. A future state of unlimited interactivity – centered in audio, video, messaging, payments/banking”, likely inspired by the domination of WeChat in the Chinese market. Here, one month on from […]
Medialab Partners with FuturePlus
Medialab is officially certified and assessed by FuturePlus, recognising our commitment to meaningful change across our sustainability practices. WHO IS FUTUREPLUS? FuturePlus is an innovative platform that provides a benchmark sustainability score for where you are now and delivers a roadmap and a quantifiable measure of where you want to be in the next three […]
Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]