Alzheimer's Society Partners Up With ECB

Alzheimers Society - Charity_0027449123_01

In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder of the confusion often experienced by those living with dementia.

Through this partnership, we activated a number of impactful, tactical press ads across various Mail Metro Media titles covering the test series. Including one ad which was situated next to an emotional piece, featuring Marcus Trescothick’s experience with his father’s Alzheimer’s. We also secured several TV spots to play Alzheimer’s Society’s hugely poignant brand ad, the Ultimate Vow (developed by New Commercial Arts), throughout the test.

This was additionally supported by some fantastic content from Sky Sports, including player’s stories, as well as conducting interviews with Alzheimer’s Society’s CEO, Kate Lee, and Marcus Trescothick (more here).

Cricket should be unforgettable, but for 1 in 3 of this is not the reality. To see how you can help support Alzheimer’s Society’s essential services and pioneering research, click here.

 

 

Top Articles

5 Data Driven Tips to Help Supercharge Your Charity

Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying...

Our Account Director, Ellie

Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago....

Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.

Back in 2020 I was told that we had the opportunity to work with the RNLI. They had...

Medialab Has Been Named a 2024 Google Premier Partner

Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within...

TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance

TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media...

Medialab's Take Aways from Bloomfest

Our Medialabbers had a fantastic time attending this year’s Bloomfest, an annual event hosted by Bloom to provide...