In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder of the confusion often experienced by those living with dementia.
Through this partnership, we activated a number of impactful, tactical press ads across various Mail Metro Media titles covering the test series. Including one ad which was situated next to an emotional piece, featuring Marcus Trescothick’s experience with his father’s Alzheimer’s. We also secured several TV spots to play Alzheimer’s Society’s hugely poignant brand ad, the Ultimate Vow (developed by New Commercial Arts), throughout the test.
This was additionally supported by some fantastic content from Sky Sports, including player’s stories, as well as conducting interviews with Alzheimer’s Society’s CEO, Kate Lee, and Marcus Trescothick (more here).
Cricket should be unforgettable, but for 1 in 3 of this is not the reality. To see how you can help support Alzheimer’s Society’s essential services and pioneering research, click here.
I was so confident in my return to work from Maternity Leave that I decided to do a...
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow...
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the...
Medialab, the UK’s leading independent media agency, has been appointed by Standard Life, part of Phoenix Group, as...
Navigating the Media Industry as a Black Person Last month we were host to an inspiring panel discussion,...
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it...