X marks the spot: what does Musk’s “future of social media” look like?
In July, Twitter officially announced a rebrand to ‘X’, claiming it as…“a major milestone towards our vision for what the future of social media looks like. A future state of unlimited interactivity – centered in audio, video, messaging, payments/banking”, likely inspired by the domination of WeChat in the Chinese market. Here, one month on from […]
Medialab Partners with FuturePlus
Medialab is officially certified and assessed by FuturePlus, recognising our commitment to meaningful change across our sustainability practices. WHO IS FUTUREPLUS? FuturePlus is an innovative platform that provides a benchmark sustainability score for where you are now and delivers a roadmap and a quantifiable measure of where you want to be in the next three […]
Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]