How sporting events become cultural moments – and what UK planners can learn
As featured in The Drum. Twelve years ago, I wrote a piece for Campaign about the scale and value of a Super Bowl spot when the estimate for a 30-second spot was $4m, and the US viewership was 108m. Fast forward to 2026 and the same spot is fetching a price tag of $8m for an audience of 128m. […]
A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful. For James, the day is a calculated balance of deep-thinking analytical tasks and cross-team collaboration. From navigating the morning commute on the Northern Line to carving out afternoon windows for […]
Charity sector Q4 2025: Key takeouts and what they mean for charities
Q4 2025 offered plenty of reasons for optimism across the charity sector. Despite ongoing economic pressures, the final months of the year highlighted clear signs of resilience – from rising audience consideration to the growing impact of sustained investment. As we move into 2026, these learnings are already shaping brighter opportunities. Beneath the caution, momentum […]
An Award-Winning Year: What it takes, and what it makes
As the year comes to a close, it’s a timely moment to reflect not only on what Medialab has achieved, but on how those achievements have helped shape us for the better. 2025 has been a significant year in many respects. As Medialab celebrated turning 20, we’ve continued to stay true to what has always […]
Campaign UK’s Independent Agency of the Year
Winning Independent Media Agency of the Year during our 20th birthday year marks a truly special milestone in Medialab’s journey. To not only win but also be the only independent agency shortlisted in the Media Agency of the Year category, alongside global network giants, is something we’re immensely proud of. This is down to never […]
