Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Our Senior AV Executive, Ollie
Ollie is Medialab’s Senior AV Executive, having joined back in August straight from his A-Levels. Ollie had previously been with Medialab in 2021 completing some work experience. Here he takes us through what a typical Thursday looks like at one of the UK’s leading independent media agencies. PRE-MORNING I am a big morning person, I’m […]
A Week in the Life of a Work Experience Student
The lovely Erin joined Medialab for a week whilst she completed her work experience during the first year of her GCSEs. We ran her through all aspects of the business, while she also worked on a mini project to present back to the team. Read on to hear what she got up to! MONDAY I […]
Our Account Director, Imogen
WHAT BROUGHT YOU TO MEDIALAB? I previously worked at a much larger agency, working with luxury fashion brands as their PPC lead. PPC, for those who may not know, is Pay-Per-Click, this is when you see an ad at the top of a Google search, it has usually been set up by someone like me. […]
Our Managing Director, Alex
PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]
Our Bootcampers, Adelphi, Beth, Hannah and Molly
In this edition, we chatted with four of our nine 2022 Bootcamp cohort, Hannah, Adelphi, Molly and Beth, as they’ve just completed their final week of training and have become fully-fledged Account Executives. We explore what brought them to Medialab, the training programme they’ve undertaken, and their highlights over the last six weeks. MORNINGS We […]
Navigating the Big Squeeze
Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]
Our Chief Executive Officer, Marcus
Marcus, Medialab’s Chief Executive Officer, shares what a typical day looks like for an independent media agency’s CEO. PRE-MORNING I have an early start today, waking up at 6 am to drive my son to school. It’s roughly a 2-hour round trip, so it’s quality time to catch up, where I hope to get a […]
Our Account Manager, Sharmin
Sharmin joined Medialab over a year ago and has been the main contact for all things PPC. She is responsible for the making sure campaigns involving PPC are running smoothly and are optimised. PRE-MORNING I wake up between 7.30 and 8am, then get my little brother ready for school before getting the Victoria line into […]
How to Navigate the Cookieless World
Google has once again pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. Google have realised that their original timelines were unrealistic amidst consistent challenging feedback from government, developers, and advertisers over a lack […]