New Client: Battersea Dogs and Cats Home

By September 16, 2019 News
Medialab Battersea Account

We’re thrilled to announce that Battersea Dogs & Cats Home has appointed us as their new media buyer following a successful tender for the consolidation of Battersea’s fundraising direct response offline media buying.

Earlier this year, we beat competition from incumbent agencies Edit, John Ayling and Associates and MI Media to win all offline fundraising media strategy and buying. Battersea will continue to work with their incumbent agencies to deliver campaigns for the rest of 2019 for DRTV, Press and 3rd party inserts. In the meantime, we have been working alongside Battersea on a strategic review and creating integrated media plans for 2020.

Alex Kirk, Managing Director at Medialab said “We could not be more delighted to win this pitch. Not only is Battersea a brilliant brand who we can be proud to help make a difference for, but we believe Battersea has huge growth potential and can’t wait to start working together on an integrated strategy.”

Jo Stone, Head of Public Fundraising at Battersea commented “We are delighted to be working with Medialab, and believe that using just one media agency can provide a wealth of added value in terms of strategic overview and impact.”