International Women’s Day: Inclusivity Isn’t a Responsibility – It’s an Opportunity
International Women’s Day always brings a mix of inspiration and frustration for me. The uplifting stories we share, the collective energy we harness, and the undeniable surge of female empowerment are profoundly motivating. Yet, these feelings are often tempered by recurring challenges: the predictable question, “When is International Men’s Day?” (hint: it’s every day), the […]
20 Years in 20 Stories: from Bootcamp to Board
As part of Medialab’s 20th Birthday year, we have collected highlights, moments, and milestones that have formed parts of our history. Contributed by 20 team members – from Bootcamp to Board – here are their standout memories from the last 20 years A Culture of Growth and Opportunity Peggy Hung and Sophie Mundy, Media and […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
Key Highlights from Medialab’s Q4 2024 Charity Sector Insights Report
To ensure our charity clients remain informed and up to date with industry trends, the Medialab data science and marketing effectiveness team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q4 2024 research is now live. Below are […]
20 Years of Purpose with Medialab’s Founders
This year marks Medialab’s 20th birthday and so throughout the year, we will be acknowledging this landmark with various moments of celebration each month. The one constant across that period has been the presence of the three founders Marcus Orme (CEO), Alex Kirk (Managing Director) and Ben Ennis (Chief Operating Officer). In a specially adapted […]
8 Digital Advertising Trends You Can’t Ignore in 2025
2025 is here, and digital advertising is moving faster than your Wi-Fi on a good day. From AI shaking up our strategies to consumers demanding more authenticity, this year isn’t for the faint-hearted. But if you’re ready to adapt, the opportunities are endless. Here are eight trends to watch out for and how you can […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!) This model count represents our dedication and experience in the charity space, with […]
With data-driven digital, every day is Black Friday
As another Black Friday draws to a close, businesses up and down the country are reflecting on how they performed over one of the year’s busiest shopping weekends, however this fixation on seasonal spikes can often come at the expense of long-term growth. Today I will be sharing why we at Medialab believe that while […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
