The Bird Has Flown, Says the Chief Twit
Not the opening line to a Roald Dahl novel but the sentiments of Elon Musk as he announces the purchase of Twitter for £38bn. A deal he pulled out of but was ordered by US courts to complete. So, the richest man in the world now owns a global social platform often challenged for its […]
Navigating the Big Squeeze
Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]
How to Navigate the Cookieless World
Google has once again pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. Google have realised that their original timelines were unrealistic amidst consistent challenging feedback from government, developers, and advertisers over a lack […]
Emma Sleep settles into improved partnership with Medialab
Emma Sleep, the multi award-winning sleep brand have furthered their partnership with Medialab Group. Following a competitive pitch process Medialab has been appointed to deliver TV and offline Planning and Buying for the UK & Ireland for Emma Sleep. The appointment builds on an existing relationship, with Medialab already working with Emma Sleep on print […]
Medialab Wins Gold Award in Mind’s Workplace Wellbeing Index
Medialab are proud to be recognised by Mental Health Charity, Mind, in achieving their highest accolade of ‘Gold Standard – Achieving Excellence’ within their Workplace Wellbeing Index. Following their inaugural submission, the accreditation acknowledges that Medialab have ‘successfully embedded mental health into its policies and practices, utilizing a variety of approaches and demonstrating a long […]
Medialab Highly Commended at the PMA
We are immensely proud to announce that Medialab have been Highly Commended in both Best Brand Engagement Campaign Category for our work with the National Trust, and for Best Performance Marketing Agency at the Performance Marketing Awards. At Medialab we pride ourselves on our commitment to performance and delivering transformative data driven solutions for our […]
Alzheimer’s Society Launches Dementia Action Week
Today, Alzheimer’s Society launches the campaign for Dementia Action Week (DAW) 2022. At the heart of the campaign is a simple human truth: that rapid forgetfulness is not a sign of getting old, it’s a sign of getting ill. Dementia & Alzheimer’s Disease are the leading causes of death in the UK. And yet very […]
Medialab awarded CPD Gold Accreditation
For a 3rd consecutive year, Medialab have been awarded Gold accreditation from the IPA, showcasing our commitment to values-based professional development. During the submission process, the IPA asserted that ‘Medialab displays real clarity of vision, where staff clearly feel valued and included in the business, and CPD is used to look to the future’. According […]
Spring has sprung with #Blossomwatch
As the beginning of Spring emerges, Medialab have recently supported their partners National Trust in launching #Blossomwatch, a campaign designed to encourage people to get out and enjoy the blossom whilst it lasts, and share those moments as they do. Marking the beginning of Spring, the multi-channel brand campaign features across TV, print, paid social […]
Revitive appoints Medialab as its media partner
Revitive Circulation Booster has appointed Medialab as its media partner. Revitive is part of Actegy and it is the market leader in healthcare medical devices developed to relieve leg aches & pains due to poor circulation. Medialab will support Revitive’s sales growth ambitions through integrated TV and digital channels, as well as providing data insight […]