Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Alzheimer’s Society Launches Dementia Action Week
Today, Alzheimer’s Society launches the campaign for Dementia Action Week (DAW) 2022. At the heart of the campaign is a simple human truth: that rapid forgetfulness is not a sign of getting old, it’s a sign of getting ill. Dementia & Alzheimer’s Disease are the leading causes of death in the UK. And yet very […]
Spring has sprung with #Blossomwatch
As the beginning of Spring emerges, Medialab have recently supported their partners National Trust in launching #Blossomwatch, a campaign designed to encourage people to get out and enjoy the blossom whilst it lasts, and share those moments as they do. Marking the beginning of Spring, the multi-channel brand campaign features across TV, print, paid social […]
Diabetes UK Launch Brand Campaign, This is Diabetes
Living with diabetes is complicated and different for everyone. This bold new campaign shows the world what it’s really like, through the stories of people who live with diabetes day in, day out. In the campaign, you’ll hear from Liz, Jon, Kaajal, Gina, Snita, and five-year-old Libby and her parents, as they talk about what […]
WWF-UK Appoint Medialab as its Events & Community Fundraising Media Partner
The World Wildlife Fund (WWF), the world’s leading independent conservation organisation has appointed Medialab Group as its media partner as they look to radically rethink their approach to Events and Community Fundraising. For more than 50 years, WWF have been at the forefront of global efforts to protect wildlife and the natural world. While in […]
Mind appoints Medialab as its media partner for growth as the nation faces mental health emergency
When the pandemic struck and the nation was confined to lockdown living, none of us knew how long we would have to endure such limited, and often solitary conditions. A year on, although we might be out of the immediate medical emergency, treating the physical aspects of Covid, the mental health crisis it has perpetuated […]
British Red Cross’ New Campaign Tackles Vaccine Hesitancy
The nationwide campaign ‘Encouraging kind, informed conversations that will save lives’, has been designed to tackle vaccine hesitancy. The message is clear; by taking the vaccine, you are not only protecting yourself but also saving the lives of your loved ones. Having informed conversations about the vaccine is a kind thing to do, that saves lives. New […]
Alzheimer’s Society partners with Medialab
Alzheimer’s Society, the UK’s leading dementia charity, has re-appointed Medialab as its consolidated data marketing partner responsible for planning, managing & optimising its annual media budget across fundraising, including the delivery of the charity’s signature Memory Walk fundraising campaign across TV, Radio and performance Digital during July and August. The consolidation of all fundraising media […]
National Trust launches #EveryoneNeedsNature
Yesterday, the National Trust launched #EveryoneNeedsNature; an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation. The six week campaign follows the bold ambitions set out by the Trust to mark its 125th anniversary […]
RNLI partners with Medialab
The Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, has appointed Medialab as its independent data marketing partner. Medialab will work collaboratively with RNLI to promote all of their services and initiatives, enhancing their awareness, relevance and engagement, leading to higher advocacy and sustainable income streams. Medialab will look after all […]