Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Medialab, we’ve worked […]

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising  companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]

Key Highlights from Medialab’s Q1 Charity Knowledge Share

To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]

5 Data Driven Tips to Help Supercharge Your Charity

Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]

Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.

Back in 2020 I was told that we had the opportunity to work with the RNLI. They had very ambitious growth plans. It’s worth remembering that during this time it was also illegal to walk around outside for longer than 15 minutes, so the thought of working with one the UK’s most cherished charities and […]

Medialab Appoints New Head of Charity

As seen in NewDigitalAge.   Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]

Medialab Wins Save the Children UK’s Media Account

As seen in Campaign Magazine.   Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]

Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth

A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]

Alzheimer’s Society Launches Dementia Action Week

Today, Alzheimer’s Society launches the campaign for Dementia Action Week (DAW) 2022. At the heart of the campaign is a simple human truth: that rapid forgetfulness is not a sign of getting old, it’s a sign of getting ill. Dementia & Alzheimer’s Disease are the leading causes of death in the UK. And yet very […]

Spring has sprung with #Blossomwatch

As the beginning of Spring emerges, Medialab have recently supported their partners National Trust in launching #Blossomwatch, a campaign designed to encourage people to get out and enjoy the blossom whilst it lasts, and share those moments as they do. Marking the beginning of Spring, the multi-channel brand campaign features across TV, print, paid social […]