As featured on Campaign, Loveholidays has appointed Medialab as its media planning and buying agency.
We will be responsible for all brand media strategy, planning and buying, with a remit to increase awareness and consideration of loveholidays among audiences seeking smarter, more flexible ways to book their perfect getaway.
The online travel agent’s growth has surged post-pandemic, having tripled its share of the UK package holiday market and successfully expanded into Germany, Austria and the Netherlands.
The appointment reinforces loveholidays’ commitment to brand building alongside its existing performance marketing strategy to fuel further growth in Europe.
Medialab’s remit will span across the five markets the company operates in – the UK, Ireland, Germany, Austria and the Netherlands – and is expected to expand as the company explores additional launch markets.
loveholidays appointed Medialab for its data-led approach, proven capability in scaling disruptive brands, and track record in delivering effective, creative media that drives real-world business outcomes.
Working alongside the online travel agent’s new creative agency ARK, Medialab will help bring to life loveholidays’ distinctive offering through bold and measurable media activations.
Jacqui Grimsey-Jones, Brand Director at loveholidays, commented: “loveholidays has transformed how millions of people go on holiday, but we’re only just getting started. As we continue to disrupt the holiday market both here in the UK and across Europe, it’s crucial we partner with ambitious agencies that challenge category conventions. Medialab’s data-driven approach and proven expertise in scaling disruptive brands made them the stand-out choice.”
Matt Semple, Client Managing Director at Medialab, said: “We’re thrilled to be partnering with loveholidays – an ambitious brand with a fantastic product and a clear vision for growth. Their commitment to making travel simpler and inspiring audiences resonates with us. Our role is to ensure more people get to experience what they offer, and we can’t wait to bring their evolving story to life through media.”
The appointment builds on a period of momentum for Medialab, following recent new business wins including Rathbones, IG, Sharps Bedrooms and Great Ormond Street Hospital.
