TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Medialab Appoints Director of Advanced TV from Starcom
As seen in New Digital Age and Campaign Magazine. The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV. Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, […]
New media partnership with AllClear
We are excited to announce that we are working with AllClear to drive awareness, improve customer acquisition and retention and further build their brand profile in the specialist Medical Travel Insurance sector. Our planning, strategy and data driven media campaigns will run across TV, National Press and potentially other offline channels in the UK. Founded […]