Medialab COVID Tracker | 20.07.20

To say that lots has changed since the beginning of Lockdown on 23rd March is an understatement. The coronavirus crisis has already moved through several phases. A further crisis of equality, diversity and inclusion has come to the fore. Brexit is waiting in the wings. And don’t even mention climate disaster. With so much to […]

Our Account Manager, Maddie

Having joined Medialab fairly recently, Maddy has become an integral part of the the Offline team  as their Account Manager, supporting projects across a whole range of clients. As we move past over 100 days of lockdown, we hear about her day… 7.30am First thing I do when I wake up is my morning skincare […]

Medialab COVID Tracker | 25.06.20

As further unlocking of the economy is announced, with bars, restaurants and much-needed hairdressers allowed to re-open on 4th July, and the possibility of a (UK) summer holiday on the horizon, our seventh Medialab COVID-19 Tracker sets out changes to our audiences’ lives across the main themes of the crisis so far. A long period […]

Medialab COVID Tracker | 08.06.20

We have now entered a more progressive phase of the easing of lockdown. Across the four home nations we can socialise more freely. Some school year-groups have partially returned. Non-essential retailers can open from 15th June. Pubs, restaurants, hairdressers, hotels, cinemas, and places of worship could open from 4th July at the earliest. The challenge […]

Medialab COVID Tracker | 01.06.20

It has been a very long time since we have faced an economic crisis this deep. Over 300 years. In 1706 the drain on the economy from the war of Spanish Succession drove national output down by 15%. And then the great frost followed in 1709. Back to 2020. In May the BoE estimated that […]

Our Account Director, Mattie

Mattie has been at Medialab for 2 years, moving up through the ranks to become an Account Director. Working across 3 clients, she has an interest and expertise in OOH, cinema and partnerships. Let’s hear about her Locked down day in the life… 7.00am I tend to get up at about 7 (I am not […]

Alzheimer’s Research UK & The Virtual Pub Quiz

Medialab are proud to be involved in the development of the partnership between Alzheimer’s Research UK and Jay Flynn’s staggeringly successful ‘The Virtual Pub Quiz’ starting this evening, Thursday 14th May, in order to raise awareness and boost funds and support for dementia research. The Virtual Pub Quiz is a weekly initiative created and compered […]

Medialab COVID Tracker | 12.05.20

The scale of upheaval has been huge. Almost 25% of the UK workforce is furloughed (HMRC), and it’s near impossible to even comprehend the scale and future implications this virus will have across all areas of life. We heard from the Government this weekend just gone, about easing of some of the lockdown restrictions, which […]

Medialab COVID Tracker | 23.04.20

If reports from last weekend’s papers are to be believed, we are now approaching the ‘Red, Amber, Green’ zone of the crisis. Still actively adjusting to the needs of Q2, but slightly more able to look ahead to Q3 and Q4. For many marketers, the adjustment in the short-term has been significant. A survey of […]

Medialab COVID Tracker | 08.04.20

The novelty of lockdown and self-isolation is a distant memory. Reality has bitten. The economy is forecast to shrink by 15% in Q2. Aircraft are grounded. Globally, cases have passed one million. On a human level, new behaviours are settling into habits. Communities and communal thinking are flourishing. Parents have home-schooled. Grandparents have Zoomed. We […]