Why big ideas require bravery
In media and communications, playing it safe rarely makes history. Yet our industry remains bound by loss aversion – the psychological bias where the pain of losing outweighs the joy of winning. Planners and brand leaders alike are under relentless pressure to hit short-term targets. In the process, we risk losing sight of how a […]
Everest brings back iconic feather as part of major brand relaunch
Everest, one of Britain’s most recognised home improvement brands, today announces the launch of its new brand platform, Your Home Deserves The Best. At the heart of the campaign is the return of the iconic Everest feather, one of the most recognisable symbols in British advertising, reimagined for a new generation of homeowners. Developed in […]
Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Day In the Life: Laura Jones
Laura is one of Medialab’s Digital Directors, leading a team of paid search and social experts to deliver meaningful outcomes for our client partners through best-in-class digital strategy and activation. Here, Laura takes us through her Medialab day in the life, giving us an insight to how she navigates through her busy schedule to deliver brilliant outcomes for our client partners. Pre Morning To start my day, I […]
What It Takes to Be Platinum Accredited Year After Year
Our Chief People & Culture Officer, Catherine Falla, summarises what it takes to be Platinum accredited year after year. It’s a genuine pleasure to write this post. Not just because of the news I get to share, but because it gives me a moment to reflect on the incredible energy and dedication of the people […]
A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful. For James, the day is a calculated balance of deep-thinking analytical tasks and cross-team collaboration. From navigating the morning commute on the Northern Line to carving out afternoon windows for […]
Medialab appoints Mark Syal as Chief Product Officer
Mark Syal, ex-CPO at Brainlabs, will drive the agency’s product evolution and strategy. Medialab, the UK’s leading independent media agency, has today announced the appointment of Mark Syal as its new Chief Product Officer. Working closely across all teams within the agency, Syal will sharpen Medialab’s agency product vision, enhance digital product delivery at scale, […]
Championing Mental Health: How Medialab Group Leads by Example
This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]
Medialab July Trends Tracker
What will we think when we look back on July? Will it herald the end of life with COVID-19, or the start of a new period of instability? Government support for the CJRS begins to unwind this month, with many hundreds of thousands still on furlough. The government will lift all lockdown restrictions on 19th […]
Medialab win at the Performance Marketing Awards
We are incredibly proud to announce that Medialab have won the Best Data-Led Campaign category with Guide Dogs, and were finalists in the Most Effective Agency category at this year’s Performance Marketing Awards. These awards are reflective of Medialab’s commitment to delivering transformative results for our client. Commenting on the Best-Led Campaign win, the […]
