Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]
Our Senior AV Executive, Ollie
Ollie is Medialab’s Senior AV Executive, having joined back in August straight from his A-Levels. Ollie had previously been with Medialab in 2021 completing some work experience. Here he takes us through what a typical Thursday looks like at one of the UK’s leading independent media agencies. PRE-MORNING I am a big morning person, I’m […]
A Week in the Life of a Work Experience Student
The lovely Erin joined Medialab for a week whilst she completed her work experience during the first year of her GCSEs. We ran her through all aspects of the business, while she also worked on a mini project to present back to the team. Read on to hear what she got up to! MONDAY I […]
Our Account Director, Imogen
WHAT BROUGHT YOU TO MEDIALAB? I previously worked at a much larger agency, working with luxury fashion brands as their PPC lead. PPC, for those who may not know, is Pay-Per-Click, this is when you see an ad at the top of a Google search, it has usually been set up by someone like me. […]
Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]
Our Managing Director, Alex
PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]
Supporting Mental Health for a Culturally Diverse Workplace
On Tuesday evening, Medialab hosted a panel discussion in collaboration with Media for All (MEFA), on how to build mental health support for a culturally diverse workplace. What ensued was a thoroughly engaging and interactive session where we detangled how mental health is considered in different cultures and the negative impact of mental health support […]
The Bird Has Flown, Says the Chief Twit
Not the opening line to a Roald Dahl novel but the sentiments of Elon Musk as he announces the purchase of Twitter for £38bn. A deal he pulled out of but was ordered by US courts to complete. So, the richest man in the world now owns a global social platform often challenged for its […]