Striking double gold (again) at the IPA Effectiveness Awards
Alongside our brilliant client partner Alzheimer’s Society, and creative partner New Commercial Arts, our paper ‘How a Cultural Multiplier Generated the Short and Really Long-Term Income to Fight Dementia’ won double gold! Making the shortlist amongst just 20 other industry papers was already a source of huge pride for the teams, but to be one […]
Why big ideas require bravery
In media and communications, playing it safe rarely makes history. Yet our industry remains bound by loss aversion – the psychological bias where the pain of losing outweighs the joy of winning. Planners and brand leaders alike are under relentless pressure to hit short-term targets. In the process, we risk losing sight of how a […]
National Trust reappoints Medialab as UK media planning and buying agency
Medialab, the UK’s leading independent media agency, has been reappointed by the National Trust as its media planning and buying agency following a competitive pitch process. Medialab will continue to handle media planning, buying and strategy for the National Trust’s media portfolio across both offline and digital channels, including TV, social, out-of-home, display, and influencer […]
Q2 Charity Insight Report
Welcome to Medialab’s latest charity sector overview, produced by our Marketing Effectiveness team to help our partners navigate the evolving industry landscape and inform smart investment decisions. The second quarter of 2026 unfolded against a complex backdrop, with much of the same socioeconomic impact of the first quarter of the year – ongoing cost-of-living pressures […]
Cinema First appoints Medialab as strategic media partner
Cinema First, the cross-industry body charged with the promotion and development of cinemagoing in the UK, has appointed Medialab as its media agency partner following a competitive review. Medialab’s remit will cover cross-channel media strategy, planning, and buying aimed at celebrating the nation’s love of the big screen and driving audience footfall to local cinemas. […]
Day In The Life: Tony Oakley
Tony is Medialab’s Director of Analytics, sitting in our Apollo (our proprietary marketing intelligence platform) Analytics and Engineering team. Tony works across everything from supporting his team and solving complex data challenges, to shaping the future of our analytics capabilities alongside colleagues and clients. Here, he takes us through a typical day in his life […]
Alzheimer’s Society Extends Strategic Media Partnership with Medialab
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more than a decade. The contract renewal follows a highly successful long-term collaboration focused on driving marketing effectiveness and delivering significant outcomes for the brand. Since its appointment of Medialab in 2014, Alzheimer’s Society has significantly […]
Day In The Life: Deepaah Anand
As one of our Business Directors, Deepaah plays a central role across client work, new business and plays an important role in shaping life at Medialab. From early starts with her family, managing key projects and leading our Roots Community, Deepaah gives us an insight into her day in the life at Medialab and how to find your voice in such a competitive industry. Pre-Morning: With two little ones, I’m naturally an early riser, and I find it much […]
Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Day In the Life: Laura Jones
Laura is one of Medialab’s Digital Directors, leading a team of paid search and social experts to deliver meaningful outcomes for our client partners through best-in-class digital strategy and activation. Here, Laura takes us through her Medialab day in the life, giving us an insight to how she navigates through her busy schedule to deliver brilliant outcomes for our client partners. Pre Morning To start my day, I […]
