Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Our Senior Account Director, Stephen
A Day in the Life of Stephen Moore: Balancing Parenthood and a Senior Account Director Role Stephen Moore’s career at Medialab has been one of growth and development. Starting as an Account Executive, Stephen has worked his way up to his current role as Senior Account Director with expertise in client management and leading innovative […]
A Week in the Life of a Bootcamper
We’re so excited to have welcomed 13 new Bootcampers to the Medialab team recently, who have joined as part of the fifth intake of our thorough 6-week Media training scheme. Our Bootcamp scheme is designed for those eager to dive into the media industry, with no qualifications required to apply. From campaign planning and activation […]
Our Account Director, Ellie
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago. With a wealth of knowledge in the media industry, having worked in marketing and media for just shy of 5 years, Ellie is no stranger to the dynamic landscape of digital strategy. Her time so far at […]
Our Head of Planning, Jess
Jess Talbot joined Medialab as Head of Planning in October 2023. With over 10 years’ experience in the media industry, Jess is an experienced comms planner with strong knowledge of the multimedia landscape. Her role is to lead the agency’s media planning output, driving creative, efficient, and integrated cross-channels plans that deliver on client objectives. […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Our Analytics Manager, Ju
PRE-MORNING Before work, I head to Pret; got to maximise on the subscription. Then I hop on the overground into work. I have the Blinkist subscription, which is a service Medialab pays for. It’s an app which holds a huge collection of non-fiction books which are condensed down to 15-minute summaries, so I’ll listen to […]
Medialab raises their glass once more with Laithwaites
Following a smashing summer partnership, as the Official Wine Partner of England Cricket and sponsor of cricket coverage on Sky Sports, our brilliant client, Laithwaites, is raising its glass once more. We’re so proud to have coordinated this fantastic partnership alongside cain&abelDDB, where we witnessed records broken for the opening fixture of the 2023 Ashes. With […]
