Storytelling for Impact: Lessons from LookUp’s ‘Storytelling Into A Headwind’

At a time when charities and not-for-profits are navigating immense challenges, from economic pressures to shifting audience expectations, the power of storytelling has never been more vital. Earlier this week, Medialab had the privilege of hosting a session led by Matthew and Caroline from LookUp, who unpacked how charities can harness storytelling across three key […]

Key Highlights from Medialab’s Q4 2024 Charity Sector Insights Report

To ensure our charity clients remain informed and up to date with industry trends, the Medialab data science and marketing effectiveness team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q4 2024 research is now live. Below are […]