AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
Twenty Top Tips – how to thrive in the media industry!
As part of Medialab’s 20th birthday year, we wanted to write an article that reflects one of Medialab’s key values – We help people flourish. So, we turned to our greatest resource: our people. We asked 20 Medialabbers to share their top tips, insights, and pearls of wisdom on how to get into, and thrive […]
20 Years in 20 Stories: from Bootcamp to Board
As part of Medialab’s 20th Birthday year, we have collected highlights, moments, and milestones that have formed parts of our history. Contributed by 20 team members – from Bootcamp to Board – here are their standout memories from the last 20 years A Culture of Growth and Opportunity Peggy Hung and Sophie Mundy, Media and […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Medialab Appoints Director of Advanced TV from Starcom
As seen in New Digital Age and Campaign Magazine. The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV. Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, […]
Maternity Leave: embracing the journey back to work
I was so confident in my return to work from Maternity Leave that I decided to do a half-marathon the day before which, for full disclosure, was a rookie error. I had taken a year out and navigated one of the biggest life shifts that I will ever go through by having my first child. […]
