An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Medialab Appoints Director of Advanced TV from Starcom
As seen in New Digital Age and Campaign Magazine. The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV. Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, […]
Maternity Leave: embracing the journey back to work
I was so confident in my return to work from Maternity Leave that I decided to do a half-marathon the day before which, for full disclosure, was a rookie error. I had taken a year out and navigated one of the biggest life shifts that I will ever go through by having my first child. […]
Medialab Appoints New Head of Planning from IPG
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]
The Bird Has Flown, Says the Chief Twit
Not the opening line to a Roald Dahl novel but the sentiments of Elon Musk as he announces the purchase of Twitter for £38bn. A deal he pulled out of but was ordered by US courts to complete. So, the richest man in the world now owns a global social platform often challenged for its […]