C4 pairs up with Laithwaites Wine to launch social-first food and drink channel
This article was originally published in Campaign UK – here. Channel 4 has signed up Laithwaites Wine as the launch partner of its social-first food and drink channel, Channel 4 Served. The partnership with the wine retailer includes sponsorship across Channel 4 from today (1 April) covering food content such as Come Dine with Me, Jamie’s Recipes and Kitchen […]
With data-driven digital, every day is Black Friday
As another Black Friday draws to a close, businesses up and down the country are reflecting on how they performed over one of the year’s busiest shopping weekends, however this fixation on seasonal spikes can often come at the expense of long-term growth. Today I will be sharing why we at Medialab believe that while […]
Sharps switches £20m media account to independent agency
As featured in Campaign. Fitted furniture company Sharps has appointed independent media agency Medialab as its UK media agency following a competitive four-way pitch. The account covers all paid planning and buying, and Campaign understands that it is worth about £20m in media spend. Dentsu agency iProspect was the incumbent on Sharps’ above the line […]
