What is Libra? Reflections on Facebook’s cryptocurrency
We’ve had Google Pay, Apple Pay and Samsung Pay… and now it is the turn of Facebook. The social media giant has announced plans to launch its own cryptocurrency called Libra next year, aiming this at the 1.7 billion adults worldwide who do not have a bank account. According to Facebook, you will be able […]
New media partnership with AllClear
We are excited to announce that we are working with AllClear to drive awareness, improve customer acquisition and retention and further build their brand profile in the specialist Medical Travel Insurance sector. Our planning, strategy and data driven media campaigns will run across TV, National Press and potentially other offline channels in the UK. Founded […]
ITV launch new Addressable Advertising Platform
The UK’s biggest commercial broadcaster, ITV announced last week that they will soon be launching a new programmatic advertising platform. The news comes after ITV signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. […]
New GDPR-compliant mail tool
Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]
2018 DMA Awards success with Age UK
Exciting news! We’ve been shortlisted for a 2018 DMA Award with our client Age UK in the Best Use of Door Drops category! The DMA Awards are independently judged, with over 300 senior marketers from agencies, brands and specialists shortlisting the very best entries that demonstrate exemplary strategy, creativity and results. This year there were […]
England’s 2018 World Cup – the data
This year’s FIFA World Cup has arguably been one of the most unpredictable tournaments to date. Prior to the start of the tournament, statistical models predicted that France had a 1 in 10 chance of winning the World Cup and only 4% of the public thought France would win. The public’s confidence in an England win […]
Medialab going for gold in three categories for PMAs 2018!
The nominees for the 2018 Performance Marketing Awards have been announced and we are extremely proud to have been shortlisted in three categories for our work with the National Trust and Scope, as below: Best Integrated Campaign (National Trust & Medialab) Best Paid Social (Scope & Medialab) Most Creative Performance Marketing Campaign (Scope, Medialab, Good […]
Six Nations – driving success through data
With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today. The use of data in sports in not a new phenomenon. In fact, sports were one of the first areas where data analysis was implemented. Henry Chadwick or ‘The Father […]
2018 Trends – data is key
Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, we noted three areas which will continue […]
Medialab and National Trust win Gold and Silver at 2017 DMA Awards!
The 2017 DMA Awards took place on 5th December at Old Billingsgate and, alongside our client National Trust, we are ecstatic to have been awarded Gold in the Best Customer Acquisition Category and Silver in Travel and Leisure Category! The entry, “Recruit to retain” detailed how the National Trust achieved growth in membership revenue whilst […]
