Medialab COVID Tracker | 23.04.20
If reports from last weekend’s papers are to be believed, we are now approaching the ‘Red, Amber, Green’ zone of the crisis. Still actively adjusting to the needs of Q2, but slightly more able to look ahead to Q3 and Q4. For many marketers, the adjustment in the short-term has been significant. A survey of […]
Medialab COVID Tracker | 08.04.20
The novelty of lockdown and self-isolation is a distant memory. Reality has bitten. The economy is forecast to shrink by 15% in Q2. Aircraft are grounded. Globally, cases have passed one million. On a human level, new behaviours are settling into habits. Communities and communal thinking are flourishing. Parents have home-schooled. Grandparents have Zoomed. We […]
Medialab COVID Tracker | 26.03.20
For the nation, this is an unprecedented moment. None of us could have predicted the disruption. The working from home, schooling from home, the distancing and isolation from friends and loved ones. At times it can feel overwhelming. At Medialab we believe strong organisations will emerge stronger. And though it’s hard, investing now in relationships […]
Instagram Launches Donation Stickers for Stories
Instagram has launched donation stickers in the UK, after successfully launching in the US earlier this year. The new feature allows people to raise awareness and money for the causes that matter to them directly through Instagram Stories. For charities to be able to take donations, they must be on board with Facebook Payments service, […]
Medialab Verified in Facebook Marketing Partners
We are pleased to say that we are now verified as one of Facebook’s preferred agency partners in Facebook Marketing Partners. As a full-service media agency, we work across all media channels, and have been heavily investing in our digital propositions to strengthen the services that we provide. Facebook is a significant component in many […]
Medialab Wins Full Media Account for Guide Dogs
We’re excited to announce that we have been appointed as the new media agency for the charity Guide Dogs. As a data-driven independent agency, we were successful after a three way competitive pitch process involving the incumbent agency. We are working with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand […]
What is Libra? Reflections on Facebook’s cryptocurrency
We’ve had Google Pay, Apple Pay and Samsung Pay… and now it is the turn of Facebook. The social media giant has announced plans to launch its own cryptocurrency called Libra next year, aiming this at the 1.7 billion adults worldwide who do not have a bank account. According to Facebook, you will be able […]
New media partnership with AllClear
We are excited to announce that we are working with AllClear to drive awareness, improve customer acquisition and retention and further build their brand profile in the specialist Medical Travel Insurance sector. Our planning, strategy and data driven media campaigns will run across TV, National Press and potentially other offline channels in the UK. Founded […]
ITV launch new Addressable Advertising Platform
The UK’s biggest commercial broadcaster, ITV announced last week that they will soon be launching a new programmatic advertising platform. The news comes after ITV signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. […]
New GDPR-compliant mail tool
Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]