We are excited to announce that we are working with AllClear to drive awareness, improve customer acquisition and retention and further build their brand profile in the specialist Medical Travel Insurance sector. Our planning, strategy and data driven media campaigns will run across TV, National Press and potentially other offline channels in the UK.
Founded in 2000, AllClear was the first provider in the UK to solely offer specialist medical travel insurance cover.. Able to quote in 99% of scenarios, covering some 1,300 medical conditions, AllClear continues to help travellers of all ages, travelling to all destinations, enjoy a great time away.
With an increasing amount of UK adults now living with a range of health conditions, but still able and wanting to travel, Medialab will be helping AllClear to make the most of this opportunity for growth by implementing a data driven media strategy that builds on robust performance insights and delivers agile optimisation of media and cost effective buying.
Garry Nelson, Head of Marketing said: “We look forward to seeing what we can achieve together with Medialab over the coming months, laying the foundations for a strong and sustained partnership over many years.”
The contract initially includes AllClear’s TV planning and buying, and part of their National Press Media buying, with further channel activations in discussion. The contract is effective as of April 2019.