Medialab Wins Full Media Account for Guide Dogs

Guide Dogs

We’re excited to announce that we have been appointed as the new media agency for the charity Guide Dogs. As a data-driven independent agency, we were successful after a three way competitive pitch process involving the incumbent agency.

We are working with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity. We will assist Guide Dogs with their long-term strategy to provide services to help more people affected by vision impairment. Our data-driven heritage and approach to audience insight will enable us to deliver the right stories to the right audiences to build emotional connections with the public, increase understanding of the Guide Dogs brand and grow support for the charity.

Marcus Orme, Chief Executive Officer at Medialab said “This is a significant win for us, we are excited to work for such a fantastic cause and look forward to joining Guide Dogs up across brand and acquisition across multiple media channels.”

Maria Novell, Director of Fundraising at Guide Dogs commented “We look forward to seeing what impact Medialab’s data-driven approach will have on our key objectives over the next few years, and look forward to a successful long-term partnership.”

Top Articles

Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the...

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First...

Key Highlights from Medialab's Q1 Charity Knowledge Share

To help keep our charity clients informed and regularly updated on the industry trends that impact their investment...

Medialab Fills Newly Created Role of Strategy Director

As seen in Campaign Magazine.   Harry Darlington has been hired in the newly-created role of strategy director at...

5 Data Driven Tips to Help Supercharge Your Charity

Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying...

Our Account Director, Ellie

Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago....