Storytelling for Impact: Lessons from LookUp’s ‘Storytelling Into A Headwind’
At a time when charities and not-for-profits are navigating immense challenges, from economic pressures to shifting audience expectations, the power of storytelling has never been more vital. Earlier this week, Medialab had the privilege of hosting a session led by Matthew and Caroline from LookUp, who unpacked how charities can harness storytelling across three key […]
AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
