Key Highlights from Medialab’s Q2 Charity Sector Insights Report
To ensure our charity clients remain informed and up-to-date with industry trends, the Medialab data science team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q2 2024 research is now live. For more information, get in […]
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
Key Highlights from Medialab’s Q1 Charity Knowledge Share
To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]