Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]
