AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
Google Marketing Live 2024: Everything you need to know
This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know: Performance Max […]
