Brand Vs Performance? The answer lies in finding your formula for growth
What if the secret to real marketing effectiveness wasn’t choosing between brand or performance, but building a formula unique to your business? THE AGE-OLD DEBATE Brand vs Performance. An ongoing debate that has been widely discussed and written about in our industry over the last two decades… or perhaps even dating back to the 60s […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
