Meta Joins X in Launching an Ad-Free Subscription Model
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it will be offering users an ad-free subscription model for Facebook and Instagram. This will be available within the EU, EEA and Switzerland starting next month. The offering appears to be a move to around Meta’s targeting and […]
New GDPR-compliant mail tool
Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]
2018 Trends – data is key
Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, we noted three areas which will continue […]