New GDPR-compliant mail tool

GDPR Blog

Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]

2018 Trends – data is key

Trends Data

Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, we noted three areas which will continue […]