Medialab’s Response to Ofcom’s Media Nations Report 2024

Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability.     Given the depth of analysis within the […]

Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros

As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]

TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance

TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]

Medialab win at the Performance Marketing Awards

  We are incredibly proud to announce that Medialab have won the Best Data-Led Campaign category with Guide Dogs, and were finalists in the Most Effective Agency category at this year’s Performance Marketing Awards. These awards are reflective of Medialab’s commitment to delivering transformative results for our client. Commenting on the Best-Led Campaign win, the […]