Medialab Data Works – Channel 4’s Paralympics 2024: A Triumph in Viewership and Accessibility
The 2024 Paralympic Games have been a standout moment, not just for ParalympicsGB, who exceeded their Tokyo 2020 medal haul, but also for Channel 4, who has achieved great success in capturing the public’s interest. With a reach of over 17 million viewers within the first week—a 4% rise from Tokyo 2020 and a substantial […]
