Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from traditional SEO (Search Engine Optimisation) to new disciplines: (AEO) Answer Engine Optimisation and GEO (Generative Engine Optimisation). While some argue this represents a complete overhaul of everything SEO specialists have […]
With data-driven digital, every day is Black Friday
As another Black Friday draws to a close, businesses up and down the country are reflecting on how they performed over one of the year’s busiest shopping weekends, however this fixation on seasonal spikes can often come at the expense of long-term growth. Today I will be sharing why we at Medialab believe that while […]
