Google Marketing Live 2024: Everything you need to know

This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know:   Performance Max […]

Medialab Has Been Named a 2024 Google Premier Partner

Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within the top 3% of Google’s partner agencies globally. Each February, Google recognises the achievements of top-performing digital marketing partners across the globe. Medialab Group has been named a 2024 Premier Partner, which means: We are among the […]

Embracing Paid Search in the Era of ChatGPT and Generative AI

As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]