Celebrating Neurodiversity: A Message from Medialab’s Great Minds Community
Intro from Great Minds Board sponsor Will Davis At Great Minds, Medialab’s new Community for neurodivergent team members and allies, we believe that embracing different ways of thinking isn’t just important, it’s essential to doing the right thing and improving business results. That’s why we’re proud to celebrate Neurodiversity Celebration Week, a time to recognise […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
