National Trust reappoints Medialab as UK media planning and buying agency
Medialab, the UK’s leading independent media agency, has been reappointed by the National Trust as its media planning and buying agency following a competitive pitch process. Medialab will continue to handle media planning, buying and strategy for the National Trust’s media portfolio across both offline and digital channels, including TV, social, out-of-home, display, and influencer […]
Everest brings back iconic feather as part of major brand relaunch
Everest, one of Britain’s most recognised home improvement brands, today announces the launch of its new brand platform, Your Home Deserves The Best. At the heart of the campaign is the return of the iconic Everest feather, one of the most recognisable symbols in British advertising, reimagined for a new generation of homeowners. Developed in […]
Cinema First appoints Medialab as strategic media partner
Cinema First, the cross-industry body charged with the promotion and development of cinemagoing in the UK, has appointed Medialab as its media agency partner following a competitive review. Medialab’s remit will cover cross-channel media strategy, planning, and buying aimed at celebrating the nation’s love of the big screen and driving audience footfall to local cinemas. […]
Medialab appoints first Head of AI and Innovation
Independent media agency Medialab has appointed Jasleen Carroll as its first Head of AI and Innovation. Carroll joins the agency from fellow independent shop Anything is Possible, where she was formerly director of AI and product. In the role, Carroll will report to Medialab’s chief data officer Will Davis and be responsible for identifying and […]
Alzheimer’s Society Extends Strategic Media Partnership with Medialab
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more than a decade. The contract renewal follows a highly successful long-term collaboration focused on driving marketing effectiveness and delivering significant outcomes for the brand. Since its appointment of Medialab in 2014, Alzheimer’s Society has significantly […]
Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Go Big or Go Home: How small thinking is killing advertising and what to do about it
Missed out on the Go Big or Go Home webinar? You can rewatch the full session in the link below. Hosted in partnership with WARC and the IPA, Will and Les presented some key insights that feature in their co-authored report. Just some of the key takeaways from the session were: Catch up on the […]
A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful. For James, the day is a calculated balance of deep-thinking analytical tasks and cross-team collaboration. From navigating the morning commute on the Northern Line to carving out afternoon windows for […]
A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully improve customer experience. Joining Medialab marks a new chapter, bringing together that experience with a role centred on helping clients leverage that data in the right ways to transform their […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
