A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully improve customer experience. Joining Medialab marks a new chapter, bringing together that experience with a role centred on helping clients leverage that data in the right ways to transform their […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
Go Big or Go Home
For more information about our ‘Go Big or Go Home’ presentation at the IPA Effectiveness Conference, 2025, register below.
Loveholidays appoints Medialab to media account
As featured on Campaign, Loveholidays has appointed Medialab as its media planning and buying agency. We will be responsible for all brand media strategy, planning and buying, with a remit to increase awareness and consideration of loveholidays among audiences seeking smarter, more flexible ways to book their perfect getaway. The online travel agent’s growth has […]
IG Group appoints Medialab to UK media planning and buying account
As featured on Campaign, Medialab has been appointed as trading platform, IG’s, UK media planning and buying agency, following a competitive process Medialab will be responsible for all of the brand’s offline and digital media strategy working alongside IG’s in-house digital performance team. Its remit is to reposition IG and increase brand awareness and consideration […]
A Day in the Life of our Lead Analytics Engineer
Andy is Medialab’s Lead Analytics Engineer and sits in our Data Analytics team within Apollo, our proprietary marketing intelligence platform, where he works on everything from ensuring smooth data operations first thing in the morning to shaping the future of our analytics capabilities alongside colleagues and clients. Andy takes us through a typical day. Pre-morning […]
Rathbones Group selects Medialab as its UK media agency
As featured on Campaign, Medialab has been appointed by wealth and asset management firm Rathbones Group, as its media planning and buying agency, following a competitive pitch process. It follows the firm’s rebrand and the launch of a new purpose: “Invest well. Live well,” a name change from Rathbone Brothers to Rathbones Group, and a refreshed […]
Celebrating Neurodiversity: A Message from Medialab’s Great Minds Community
Intro from Great Minds Board sponsor Will Davis At Great Minds, Medialab’s new Community for neurodivergent team members and allies, we believe that embracing different ways of thinking isn’t just important, it’s essential to doing the right thing and improving business results. That’s why we’re proud to celebrate Neurodiversity Celebration Week, a time to recognise […]
Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
